MMC Insights for Enterprise Ireland


Jamie Hillier


Enterprise Ireland (EI) is a government agency in Ireland responsible for the development and growth of enterprises in alternative markets. Akerlof was tasked by EI to work alongside their organisation and client base to expand their knowledge and understanding of the UK Modern Methods of Construction (MMC) and construction market. The aim was to equip EI’s internal advisors with the knowledge needed to better advise their clients of the UK market dynamics, as well as help some of their key clients learn how to start, grow and win export sales.

What we did

To upskill EI’s advisors and key clients, we developed a comprehensive report on the ‘Perspectives of the UK MMC Market’, covering the fundamentals of MMC in the UK construction market. We also specifically aided several Irish MMC providers, facilitating discussion and delivering insights through roundtable workshops. These sessions explored UK market sentiment and characteristics, enabling businesses to identify their target market and develop strategic action plans for expansion. We guided clients through the UK’s unique market dynamics, demands and institutional differences, prompting companies to consider if they should expand from the Irish domestic market, as well as how they could tailor their offering to the UK supply chain. Our company-specific support and constructive challenge enabled MMC manufacturers to develop and accelerate their business plans to realise targeted growth within the UK market, including, a number of modular housebuilders, as well as a façade and curtain walling fabricator.

The impact

  • Our expert advice equipped EI’s internal advisors with the knowledge and understanding to provide a better service to their clients
  • Bespoke report developed on the ‘Perspectives of the UK MMC Market’, covering the fundamentals of MMC in the UK construction market
  • One-to-one consultancy enabled business owners to identify and target UK markets, as well as develop strategic action plans for growth
  • MMC manufacturers accelerated their business plans to realise targeted growth

Don't just take our word for it...

We have worked with Akerlof on a variety of projects, including a bespoke detailed MMC report for our client companies, which provided us with in-depth knowledge of the UK MMC sector. Akerlof also provided one-to-one and group consultancy services for our clients. The knowledge of the Akerlof team was truly a value add to the overall success of our clients. Their team are professional, reliable and communication was excellent throughout – a truly collaborative partner in delivering to our requirements. I look forward to continuing our collaboration with Akerlof on a variety of projects in 2022.

Anne Corr, Market Advisor, Construction, Enterprise Ireland

Jamie Hillier


With a penchant for tweed and jackets with leather arm patches, Jamie began his career as a quantity surveyor, before climbing the ladder to lead major projects for a Tier 1 contractor.

Eventually expanding his book collection beyond copies of SMM7, Jamie has interest in a broad range of subjects linked to delivering better outcomes for society and the environment.

His strategic insights on MMC and behavioural science have made their way into numerous government, industry and academic publications, including the Construction Playbook, Transforming Infrastructure Performance Roadmap to 2030, the Platform Rulebook and the RIBA DfMA Overlay.

John Handscomb


Construction is in John’s blood. Learning from his father who was a planner and project manager, John began his career by working on some iconic projects in both the public and private sector.

As a procurement expert and integrator of new ways of working, John has pioneered the integration of platform principles, DfMA processes and supply chain within over £5bn projects in the last 15 years, for some of the largest building programmes in the UK. Despite his considerable expertise, John keeps it simple, communicating complicated ideas with ease and helping to equip the industry with new knowledge and skills.

Outside of Akerlof, John enjoys his executive role with technology start-up ScanTech Digital, spending time with his family, taking trips down the football, playing a bit of golf with friends and the odd pint. 

Our name is shared with George Akerlof, a Nobel Prize-winning economist.

His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.

This 50-year-old concept continues to retain parallels within the construction industry.

Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.