Platform Design Programme


Jamie Hillier


The Construction Innovation Hub’s Platform Programme was a collaboration of over 300 industry leaders, peers and government stakeholders. The ambition was to develop, prototype, test and demonstrate a platform approach, encouraging innovation within offsite construction and future-proofing the industry. The needs of government, clients and industry have been at the heart of the programme, to foster a better way of working that delivers improved economic, environmental and social outcomes.

What we did

As part of a collaborative team, Akerlof drove forward the Platform programme, providing strategic insight, leadership and support in development of outputs such as the Defining the Need report, Digital Specification Maturity Assessment and Platform Rulebook. Defining the Need broke new ground in quantitatively evaluating the potential for a platform approach across a £50bn, five year, social infrastructure pipeline. Pioneering in both breath and scale, it demonstrated the scale of opportunity for harmonisation and commonality. With input from Akerlof, the Transforming Infrastructure Performance: Roadmap to 2030 has captured the vision to realise this opportunity within policy, with the Platform Rulebook providing guidance for industry to adopt. Acting as one of three technical authors, Akerlof has helped shape and publish the Rulebook, to educate, empower and enable wider industry.

The impact

  • Brought together a collaborative team from across the sector, binding competing organisations, to conduct transformational research
  • Aggregated and analysed social infrastructure pipeline to demonstrate the potential for product platforms
  • Published an open access guide that educates, enables and empowers organisations to develop and deploy platform solutions

Don't just take our word for it...

Akerlof shares our vision for a transformed sector that delivers better environmental, social, and economic outcomes. The team brings energy, an innovative way of thinking to deliver excellent outputs, and are well respected by our industry and government partners. Ellie, Jamie, and John have been integral to the Construction Innovation Hub’s Value and Platform initiatives. As a growing force within the industry, I wouldn’t hesitate to recommend working with Akerlof and look forward to seeing how they shape the market over the coming year.

Keith Waller, Programme Director, Construction Innovation Hub

Download the Platform Rulebook

Download the Defining the Need Report

Watch the video

Read about the launch of the Beta Platform Rulebook in Building: ‘New rulebook guides firms on adoption of platform-based approach’

Get Pinsent Mason’s take on the Rulebook: ‘Construction Innovation
Hub’s draft rulebook ‘could be transformational’

Jamie Hillier


With a penchant for tweed and jackets with leather arm patches, Jamie began his career as a quantity surveyor, before climbing the ladder to lead major projects for a Tier 1 contractor.

Eventually expanding his book collection beyond copies of SMM7, Jamie has interest in a broad range of subjects linked to delivering better outcomes for society and the environment.

His strategic insights on MMC and behavioural science have made their way into numerous government, industry and academic publications, including the Construction Playbook, Transforming Infrastructure Performance Roadmap to 2030, the Platform Rulebook and the RIBA DfMA Overlay.

John Handscomb


Construction is in John’s blood. Learning from his father who was a planner and project manager, John began his career by working on some iconic projects in both the public and private sector.

As a procurement expert and integrator of new ways of working, John has pioneered the integration of platform principles, DfMA processes and supply chain within over £5bn projects in the last 15 years, for some of the largest building programmes in the UK. Despite his considerable expertise, John keeps it simple, communicating complicated ideas with ease and helping to equip the industry with new knowledge and skills.

Outside of Akerlof, John enjoys his executive role with technology start-up ScanTech Digital, spending time with his family, taking trips down the football, playing a bit of golf with friends and the odd pint. 

Our name is shared with George Akerlof, a Nobel Prize-winning economist.

His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.

This 50-year-old concept continues to retain parallels within the construction industry.

Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.