Sustainable business model and vision

Overview

Akerlof worked with a leading global construction services provider to shape their 2030 sustainability business model and vision. Their goal was to ignite a transition towards sustainable operations, not only transforming the company but setting an ambition that would inspire the wider construction industry.

What we did

We conducted a comprehensive analysis of socio-economic and technological trends within the construction industry, providing our client with a panoramic view of the macro-environmental factors at play. Notable trends included increased digitisation, sustainability incentives, cost-saving initiatives, and the rise of the circular economy.

In response, we put forward innovative strategies that would position our client as a leader in sustainable construction, drawing inspiration from transformations in other industries, such as Orsted and Unilever. We presented a range of strategic options and adaptable delivery models while maintaining a clear 2030 vision.

The impact

  • Enhanced knowledge and strategies to establish industry leadership in sustainable construction, underpinned by a deep understanding of future socio-economic and technological trends
  • Enhanced capacity to make informed strategic decisions aligned with the company’s sustainability vision
  • A selection of strategic options and delivery models, paired with a roadmap for their revised business model, allowing the company to navigate industry complexities while remaining committed to sustainability goals
  • An vision that extends beyond the company’s internal operations, inspiring transformation across the wider construction industry, as well as yielding substantial benefits for the company, its stakeholders, and the environment

Jamie Hillier

Partner
Contact

With a penchant for tweed and jackets with leather arm patches, Jamie began his career as a quantity surveyor, before climbing the ladder to lead major projects for a Tier 1 contractor.

Eventually expanding his book collection beyond copies of SMM7, Jamie has interest in a broad range of subjects linked to delivering better outcomes for society and the environment.

His strategic insights on MMC and behavioural science have made their way into numerous government, industry and academic publications, including the Construction Playbook, Transforming Infrastructure Performance Roadmap to 2030, the Platform Rulebook and the RIBA DfMA Overlay.

John Handscomb

Partner
Contact

Construction is in John’s blood. Learning from his father who was a planner and project manager, John began his career by working on some iconic projects in both the public and private sector.

As a procurement expert and integrator of new ways of working, John has pioneered the integration of platform principles, DfMA processes and supply chain within over £5bn projects in the last 15 years, for some of the largest building programmes in the UK. Despite his considerable expertise, John keeps it simple, communicating complicated ideas with ease and helping to equip the industry with new knowledge and skills.

Outside of Akerlof, John enjoys his executive role with technology start-up ScanTech Digital, spending time with his family, taking trips down the football, playing a bit of golf with friends and the odd pint. 

Our name is shared with George Akerlof, a Nobel Prize-winning economist.

His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.

This 50-year-old concept continues to retain parallels within the construction industry.

Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.