Service: R&D

Platform Design Programme

An ambition to develop, prototype, test and demonstrate a platform approach, encouraging innovation within offsite construction and future-proofing the industry

Driving Value-Based Decision Making

Clients are now expected to realise value beyond cost for every investment decision, but balancing traditional measures of success, with societal and environmental outcomes is

Our name is shared with George Akerlof, a Nobel Prize-winning economist.

His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.

This 50-year-old concept continues to retain parallels within the construction industry.

Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.