How to Write a Social Value Policy

A well-crafted social value policy provides the foundation for meaningful action. It articulates commitment, establishes direction, and creates accountability. But writing one that actually influences how your organisation operates requires more than good intentions.

The difference between an effective policy and a document that gathers dust comes down to clarity, relevance, and implementation. Here’s how to develop a social value policy that drives genuine change.

 

Start with consultation

Before you write a single word, engage with stakeholders to understand what should be in the policy.

Internal stakeholders

Speak to leadership to understand strategic priorities and secure buy-in. Engage operational teams who’ll be responsible for delivering social value—they’ll have practical insights about what’s feasible and where barriers lie. Talk to procurement, HR, project managers, and anyone else whose decisions affect social value outcomes.

External stakeholders

Consult communities where you operate. What matters to them? What challenges do they face? What would meaningful social value look like from their perspective? Speak to clients, particularly those in the public sector who have their own social value requirements. Consider suppliers and partners who may be affected by your policy.

This consultation achieves two things: it ensures your policy is grounded in genuine understanding of needs and opportunities rather than assumptions, and it builds buy-in from people who’ll be crucial to making it work.

 

Define your purpose and scope

Why does social value matter to your organisation?

Connect your social value commitment to your broader purpose, values, and strategy. If social value feels like an add-on disconnected from your core business, it won’t stick. Explain how social value aligns with who you are and what you’re trying to achieve.

What does the policy cover?

Be clear about scope. Does it apply to all activities or specific types of work? Does it cover your entire supply chain or just direct suppliers? Does it apply in all geographies or only certain locations? Clarity prevents confusion and ensures consistent application.

 

Establish priorities

You can’t be all things to all people. Effective social value policies identify focused priorities where your organisation can create most impact.

Choose priority themes

Based on your consultation and analysis, identify three to five priority themes. These might be employment and skills, environmental sustainability, local economic development, community wellbeing, or other areas where you can make meaningful difference.

Justify your priorities

Explain why you’ve chosen these areas. This might be because of where you operate, the nature of your work, stakeholder priorities, or alignment with organisational strategy. Transparency about prioritisation helps stakeholders understand your approach.

Allow flexibility

While having priorities provides focus, your policy should allow flexibility to respond to specific circumstances. A construction project in an area of high unemployment might emphasise local jobs. A contract for an environmental organisation might prioritise carbon reduction. Your policy should enable tailored responses within a clear framework.

 

Set principles and standards

Guiding principles

Establish the principles that will guide your approach to social value. This might include:

Stakeholder engagement and co-design rather than top-down imposition of solutions. Transparency in measurement and reporting. Fair work including real living wage and good working conditions. Environmental responsibility and climate action. Support for disadvantaged communities and individuals. Partnership and collaboration rather than working in isolation.

These principles provide guardrails for decision-making and help ensure your approach remains aligned with your values.

Minimum standards

Consider establishing minimum standards that apply across all your work. This might include baseline commitments on employment practices, environmental performance, or supply chain expectations that represent your non-negotiables regardless of specific contract requirements.

 

Address measurement and reporting

Frameworks and methodologies

Specify how you’ll measure social value. Will you use National TOMs, SROI, or bespoke frameworks? Different approaches suit different contexts, but clarity about methodology ensures consistency.

KPIs and targets

What will you track? Set key performance indicators for each priority area and establish targets. These create accountability and enable you to demonstrate progress.

Reporting

How often will you report on social value performance? To whom? In what format? Regular reporting maintains focus and demonstrates accountability to stakeholders.

 

Establish governance

Roles and responsibilities

Who owns social value within your organisation? Who’s responsible for implementation? How are decisions made? Clear governance prevents social value falling between the cracks.

Resources

Acknowledge that delivering social value requires resources. This might be dedicated staff time, budget for measurement and reporting, investment in training, or funding for community programmes.

Review and adaptation

Commit to regular policy review. Your policy should evolve as your organisation develops, as community needs change, and as you learn what works. Build in review cycles and processes for policy updates.

 

Make it actionable

The best policies translate into practical action.

Connect to processes

Explain how the policy integrates with existing processes like procurement, project planning, and performance management. If social value sits separate from how people actually work, it won’t be implemented.

Provide tools and guidance

Support the policy with practical tools: procurement checklists, social value planning templates, measurement frameworks, case studies. Make it easy for people to apply the policy in their work.

Training and capacity building

Commit to training so teams understand the policy and know how to implement it. This might include workshops, e-learning, guidance documents, or communities of practice where people share learning.

 

Write clearly

Avoid jargon

Write in plain English. Social value policies often drown in buzzwords and technical language that obscures meaning. Clear, straightforward language helps everyone understand what’s expected.

Be specific

Vague aspirations don’t drive action. Where possible, be specific about commitments, targets, and approaches.

Keep it concise

Comprehensive doesn’t mean lengthy. A focused, concise policy that people will actually read is more valuable than an exhaustive document that nobody engages with.

 

Securing buy-in

A policy only works if people implement it, which requires buy-in across the organisation.

Leadership endorsement

Visible support from senior leadership signals that social value is a priority. This might be a foreword to the policy from your CEO, board approval, or senior leaders championing social value publicly.

Demonstrate benefits

Help people understand how social value supports rather than conflicts with business objectives. Show how it helps win work, build reputation, attract talent, strengthen community relationships, and drive operational improvement.

Celebrate success

As your policy drives social value delivery, celebrate and share successes. Recognition builds momentum and reinforces the value of the policy.

 

From policy to practice

Writing the policy is just the beginning. The real work is translating it into consistent practice.

Launch the policy deliberately. Don’t just publish it on your website and hope people read it. Hold workshops, brief teams, answer questions, and actively support people to understand and apply it.

Integrate the policy into induction for new employees so social value becomes part of your culture from day one.

Monitor implementation and be prepared to iterate. If parts of the policy aren’t working in practice, adapt. A policy should be a living document that evolves based on experience.

And hold yourself accountable. Regular reporting against the commitments in your policy demonstrates you’re serious about social value and willing to be transparent about performance.

A well-written, well-implemented social value policy transforms aspiration into action. It provides clarity about what you’re trying to achieve, how you’ll go about it, and how you’ll know if you’re succeeding. It moves social value from the margins to the mainstream of how your organisation operates. That’s the difference between a policy that matters and one that simply exists.

 

Ready to measure your impact?

Whether you’re looking to strengthen your social value reporting, improve your tender submissions, or simply understand the difference you’re already making, we’re here to help. Get in touch today.

Jamie Hillier

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With a penchant for tweed and jackets with leather arm patches, Jamie began his career as a quantity surveyor, before climbing the ladder to lead major projects for a Tier 1 contractor.

Eventually expanding his book collection beyond copies of SMM7, Jamie has interest in a broad range of subjects linked to delivering better outcomes for society and the environment.

His strategic insights on MMC and behavioural science have made their way into numerous government, industry and academic publications, including the Construction Playbook, Transforming Infrastructure Performance Roadmap to 2030, the Platform Rulebook and the RIBA DfMA Overlay.

John Handscomb

Partner
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Construction is in John’s blood. Learning from his father who was a planner and project manager, John began his career by working on some iconic projects in both the public and private sector.

As a procurement expert and integrator of new ways of working, John has pioneered the integration of platform principles, DfMA processes and supply chain within over £5bn projects in the last 15 years, for some of the largest building programmes in the UK. Despite his considerable expertise, John keeps it simple, communicating complicated ideas with ease and helping to equip the industry with new knowledge and skills.

Outside of Akerlof, John enjoys his executive role with technology start-up ScanTech Digital, spending time with his family, taking trips down the football, playing a bit of golf with friends and the odd pint. 

Our name is shared with George Akerlof, a Nobel Prize-winning economist.

His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.

This 50-year-old concept continues to retain parallels within the construction industry.

Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.