Type: PRESS RELEASES

Optimising Social Value through MMC

Led by the Supply Chain Sustainability School, Akerlof and the University of Salford, this report reviews the overlay and tensions between offsite construction and social

Decarbonising Precast Concrete

PRESS RELEASE: Led by Akerlof, a collaborative team spanning the value chain has worked to develop commercially viable processes that significantly reduce the embodied carbon

Our name is shared with George Akerlof, a Nobel Prize-winning economist.

His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.

This 50-year-old concept continues to retain parallels within the construction industry.

Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.