MMC as an Enabler’ at the Modular, Prefab & Construction Tech Senate 2022
What’s with this Lemon?
What’s with this Lemon?
With a penchant for tweed and jackets with leather arm patches, Jamie began his career as a quantity surveyor, before climbing the ladder to lead major projects for a Tier 1 contractor.
Eventually expanding his book collection beyond copies of SMM7, Jamie has interest in a broad range of subjects linked to delivering better outcomes for society and the environment.
His strategic insights on MMC and behavioural science have made their way into numerous government, industry and academic publications, including the Construction Playbook, Transforming Infrastructure Performance Roadmap to 2030, the Platform Rulebook and the RIBA DfMA Overlay.
Katie draws on her broad experience working as a designer, client and main contractor to shape and implement business strategies that deliver lasting change.
Perpetually fascinated by architecture (and probably one of the reasons she always trips over her feet), Katie brings a confident and positive outlook to make the built environment a more diverse and inclusive sector that enriches people’s lives.
She loves a challenge, and when she’s not running the London Marathon, cycling or hiking up hills, Katie is picking up awards for collaboration and leveraging her expertise in design standardisation, MMC, DfMA and offsite technologies to achieve better outcomes for our clients.
Construction is in John’s blood. Learning from his father who was a planner and project manager, John began his career by working on some iconic projects in both the public and private sector.
As a procurement expert and integrator of new ways of working, John has pioneered the integration of platform principles, DfMA processes and supply chain within over £5bn projects in the last 15 years, for some of the largest building programmes in the UK. Despite his considerable expertise, John keeps it simple, communicating complicated ideas with ease and helping to equip the industry with new knowledge and skills.
Outside of Akerlof, John enjoys his executive role with technology start-up ScanTech Digital, spending time with his family, taking trips down the football, playing a bit of golf with friends and the odd pint.
His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.
This 50-year-old concept continues to retain parallels within the construction industry.
