Precast is one of the most widely adopted Modern Methods of Construction (MMC), however its manufacture is a fuel and electro-intensive process, said to be
Our name is shared with George Akerlof,
a Nobel Prize-winning economist.
His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.
This 50-year-old concept continues to retain parallels within the construction industry.
Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.