Akerlof was commissioned to develop GWR’s first ever social value report, using the new Rail Safety and Standards Board (RSSB) Rail Social Value Tool
Our name is shared with George Akerlof,
a Nobel Prize-winning economist.
His seminal paper, Market for Lemons, demonstrated the devastating consequences of making decisions under the conditions of quality uncertainty and unequal information between buyers and sellers, increasing the chance of buyers ending up with a ‘lemon’.
This 50-year-old concept continues to retain parallels within the construction industry.
Through our insight and experience, we can rebalance this information asymmetry on behalf of our clients, levelling the playing field to deliver better outcomes.